Wingstop

This was a project given to my by winbgstop as a part of their interview process. The assignment was to establish a flavor identity and design a ½ fold web page featuring the limited time flavor BBQ wing. This new BBQ wing flavor has a distinct mustard base and tangy flavor profile. I was tasked with developing a wing flavor inspired by a provided description, alongside creating a banner for the company's webpage. My approach mirrored the methodology I employed at my previous job, encompassing banners for both mobile and desktop interfaces, an app banner, social media content, and in-store printed signage. This allowed me to demonstrate my proficiency in handling diverse creative assets simultaneously. In terms of creativity, I opted for a classic Southern-style BBQ wing flavor with an added Dijon twist, aligning seamlessly with traditional BBQ preparation. To visually convey the sauce profile, I depicted it in a mason jar within a BBQ pit. I aimed to capture the essence of Wingstop's past promotional artwork, employing a photomanipulation design where the wing takes center stage, surrounded by exploded ingredients for a dynamic visual impact. In essence, this project was an enjoyable opportunity for me to showcase my burgeoning copywriting skills, manage a regular workload effectively, and deliver a multitude of assets and a product that aligns with established brand guidelines.